Beauty campaign
Germaine de Capuccini
Social Media
01/
Germaine de Capuccini
Germaine de Capuccini is a Spanish professional skincare brand. It is recognized for its advanced cosmetic technology and innovative formulas, offering a wide range of facial and body treatments. The brand is committed to sustainability, as evidenced by its CO2 Zero Certification, the use of eco-refill packaging, and a reduction in paper and plastic usage. With a global presence in over 70 countries, it aims to elevate the profession of beauty therapists.
02/
PROCESS
Optimize two marketing campaigns on the META platform for the Germaine de Capuccini brand: one focused on traffic and the other on conversion. Understand the target audience and adapt to platform limitations, considering the specific image selection and text definition that best suit their needs.
03/
OUTCOME
After analyzing the brand, I understood its social media communication. I worked on each image, setting the tone, typography, and color while adhering to the style guide. In the final video, I integrated animated text and video editing, resulting in a 23-second video.
